Psychology 409a,
My Tenth Outline of Assigned
By Julia Dailey
Tools for Change
Lonero, Lawerence et al.
1995. In Search of Safer Roads: What
Works in Changing Road User Behaviour. PDE Publications.
Instructions for this
activity are found at:
www.soc.hawaii.edu/leonj/leonj/leonpsy23/409a-g23-oral.htm
Instructor: Dr. Leon
James
Concept One: Legislation
A.
The most basic mechanism used to
influence driver behavior.
B. Includes, seatbelts, child restraints,
motorcycle helmets, speed limits, and DWI legislation.
C. While some of this legislation has been
effective some has actually been harmful which surprised me.
Concept Two: Enforcement and Reinforcement
A. Enforcement discourages people from
behaviors which will earn them a sanction, the threat of sanctioning makes most
drivers comply. Reinforcement is any
incentive, rewards, or feedback that encourages desirable behaviors.
B. Enforcement would be ticketing a speeding driver, reinforcement would be giving a non-speeding driver a free coffee.
C. This article was somewhat depressing as
they found that neither method of changing behavior is very effective.
Concept Three: Education
A. The most traditional approach is to place
information in front of a passive audience.
B.
There are many different approaches to driver education but the most
popular is still to put people in a room tell them facts and then test
them. This has proven to be ineffective.
C. I think that targeting different groups,
such as parents is a good idea because they have a huge impact on their
children, and have the desire to help.
Class Links:
www.soc.hawaii.edu/leonj/409af2005/dailey/home.htm
www.soc.hawaii.edu/leonj/leonj/leonpsy23/classhomeg23.htm
Related Links:
http://www.detnews.com/2005/commuting/0508/26/A01-294070.htm
http://www.walkinginfo.org/ee/enforcement.htm
http://www.citizen.org/autosafety/driver_behav/primary_enf/index.cfm