PSYCHOLOGY 409A February 27, 2006

DBB (Drivers Behaving Badly) RATINGS for MOVIES, CARTOONS, and COMMERCIALS

Outline 4

By Lincoln James Whyte

 

Reference 1: http://www.drdriving.org/articles/dbb.htm

Instructions for this activity are found at:
www.soc.hawaii.edu/leonj/leonj/leonpsy24/g24-oral1.htm 
Instructor: Dr. Leon James

Concept 1: The Influence of Television on Children’s Future Driving Behaviors

 As we all know children tend to model the actions of those around them such as parents, family and friends, but now in the modern world they also are greatly influenced by television. With the increasing amount of television being watched by youths now a days there is an even greater influence that it has on the development of children’s actions. One of the most common scenarios on television is driving. People often try to rate programs and movies for nudity, violence, language, etc. to help prevent children from reenacting the scenes or from creating negative misperceptions based on what they view, but the way in which negative driving behaviors might affect youths is over looked. We all know that movies and television shows are not real, but with increasing technology and movie budgets they are becoming much more realistic. This realism makes it much more convincing that the actions in the movie can be performed with similar ease in real life. In nearly every television show or movie there is negative driving behaviors being portrayed to the viewers such as car chases, aggressive driving, road rage, street racing, drinking and driving, and even more subtle actions that can be just as negatively influencing such as not wearing a seat belt, talking on the cell phone, listening to loud music, socializing with friends. How often do you notice a driver in a movie or TV show using their turn signals? How about putting on their seatbelt? Using shoulder checks instead of relying only on mirrors? Long before children are of age to drive they develop all of these negative driving behaviors based on the shows and movies that they watch. It is because of this huge influence that TV has on shaping the impressions of children that the DBB rating system, drivers behaving badly, was created to help provide a heads up as to what is in the program that a child is about to watch. It can be used by parents and others in the same way as violence and sexual content are used to create an overall rating (PG, R, etc.)

 

Concept 2: My Own DBB Rating

Movie: “Team America World Police”

Rating: UNRATED

Observation

In the opening seen there is a Hummer that comes speeding in almost hitting several pedestrians and then slams on its breaks to a sideways skidding stop as it knocks over some planters and some pillars.

Later in the movie there is a car chase in which a Jeep is being chased by a Hummer. The Jeep drives through a wooden double door to start the chase, the Hummer pursues the Jeep through a crowded Middle Eastern market place nearly hitting many people and smashing through many stands and carts. At one point the Hummer hits a person and keeps driving as if nothing had happened. The driver of the Hummer is having a conversation with his passenger and is also talking to another person over a hands free telephone. Throughout the whole chase they are shooting guns at each other, recklessly speeding and swerving around on a dirt road, which has poor traction, yelling in clear anger and rage, all while no one is wearing a seatbelt.

Evaluation

Although this movie was made with string puppets, and thus not realistic to adults, the pure entertainment and comic value of the movie makes the negative driving situations seem more fun and real to a younger audience. You can clearly see from the above description that multiple laws are broken as well as many lives being put in danger with complete disregard. I would not think that this movie is a very strong influencer of children because it is aimed at an older audience, but because it is aimed at an older audience the jokes and over exaggeration of events can be missed if viewed by a younger viewer. This is common in many movies made with an older audience in mind, and, as with video games, no matter what the rating you put on a movie or video game children who are not old enough to watch or play, or who are not allowed by their parents, will find a way. This movie provides no trouble for young people to watch because it is unrated, even though the entire movie is full of foul language, violence, sexual content, and drivers behaving badly, albeit with string puppet characters.

Rating (Based on a 5 point scale, 5 being the highest, 1 the lowest)

  • Prominence: 4/5, the opening scene in this movie is used to set the stage for what is to come in the movie as far as disregard to safety and recklessness. The car chase later in the movie is also very significant because it is one of the main action scenes.
  • Danger: 5/5, it is clear to see that there is a lot of danger involved in the two scenes that I described above.
  • Realism: 1/5, because string puppets are used in the movie I could not rate the realism any higher although I shall mention that with modern movie making technology and the captivation from the entertainment can make it seem more real, or at least forget that its not.  
  • Total: 10/15, overall this movie rates pretty high. This movie is directed towards more mature audiences, but because it is made with puppets it attracts a younger audience.
  • Behavior: (-)

 

Related Links:

1) http://www.apa.org/monitor/oct04/tvheroes.html

Changing behavior through TV heroes. I chose this link because it shows how Albert Bandura’s social learning theory can be used in a positive way using television and movies. Now we need to apply positive driving behaviors to television and movies so that people can be taught proper safe driving techniques in addition to other mediums. This article also shows the universality of the influence that television has.

 

2) http://www.psychiatrictimes.com/p011070.html

TV Violence and Brainmapping in Children. This link shows the severity of modeling from television in negative ways, specifically violence. I would also like to mention that when searching for links relating to modeling from television and movies, violence and sex are the most common results. As I mentioned earlier, the effects on driving behaviors are well overlooked.

 

3) http://www.drdriving.org/articles/dbb.htm

Movies, Cartoons, Music Videos, Car Commercials, Drivers Behaving Badly on TV (DBB Ratings). I chose this link because I find that it is the best example to help show the prevalence of negative driving behaviors on television, whether it is in a movie, TV show, music video, or even a commercial. From this link you can navigate to other examples of student’s DBB ratings for numerous types of programs.

 

My Home Page: http://www.soc.hawaii.edu/leon/409as2006/whyte/home.htm

G24 Class Home Page: http://www.soc.hawaii.edu/leonj/leonj/leonpsy24/classhome-g24.htm