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A Review of
Albert Bandura, Self-Efficacy in Changing Society,

Cambridge University Press, 1995


by Kaylor, May 1, 2003

Generation 18   University of Hawaii

 

We are continuously experiencing changes in our society.  The technology is advancing in a fast pace.  People face social and economic changes.  People face not only social changes but also changes within themselves as well as their immediate surroundings such as at home, work, and school.  University of Hawaii recently introduced the new online registration system to students.  From now on, all students must use the internet to register semester courses.  Societies around us seem to be changing so fast that some may experience difficulties in adapting their actions and controlling the events.  Many writings and researches done by psychologists imply the notions that most people prefer to control the events in their lives.  Some researchers discuss that people are motivated to control the events because they are striving to overcome the feelings of inferiority which they perceive to the stronger and more capable people they encounter.  The others say that people are motivated to feel like masterful and effective agents capable of influencing the events in their environment. 

1.      The Book's Overall Content:

The concept of motivation process introduced by Albert Bandura is self-efficacy.  This approach explains that we can understand behavior change by examining the extent to which people expect they are capable of performing the behaviors required to reach their goals.  That is, how strongly we believe we can control events determines how much effort we put into change and how long there efforts persists.  For instance, people who believe in their capability of quitting smoking would most likely be able to quit smoking and successfully continue the action for a long time.   Bandura explains that efficacy beliefs effect people’s performance through four major processes: cognitive, motivational, affective and selection processes. 

According to the concept of Bandura, people with high self-efficacy believe their capabilities in succeeding, so that they would challenge even more difficult tasks rather than avoid them.  They determine to strive forward their set goals and maintain strong commitment to accomplish them.  When they face obstacles or setbacks, they intend to come up with the ways to overcome them, and continue to pursue their original actions along with control beliefs.  Such optimistic attitude influence the consequences of the actions, reduces stress and the likelihood of depression.  On the other hand, people with low self-efficacy shy away from difficult tasks or something they think as threats.  They have low aspirations and weak commitment to the goals they choose to pursue.  When they faced with difficult tasks, they give up easily and quickly instead of concentrating on how to perform successfully.   They are slow to recover their sense of efficacy following failure or setbacks because they do not believe in their capabilities to perform successfully.  Because of the negative attitude, they are more vulnerable to stress and depression.

Major Topic 1: (Chapter 1, p.3) People’s efficacy beliefs can be developed by four main forms of influences; 1) mastery experiences, 2) vicarious experiences, 3) social persuasion, and 4) physical and emotional states.  When people have been able to perform the actions successfully before and familiar with the knowledge of what to do to accomplish the goals, they come to create a strong sense of beliefs that they would be able to reach the goals successfully.  People’s efficacy beliefs are also enhanced by seeing others succeed in the similar types of situations.  The efficacy beliefs are not much influenced by the models if they see the models as different from themselves.  In addition, efficacy beliefs can be strengthened by convincing what they can do to others.  Verbal persuasions about their ability toward others make them try harder to accomplish the goals.  They become motivated to do as they promise.  Lastly, people’s physical condition and mood have some influences on the judgment of their capabilities.  Bad physical conditions and negative moods make people feel down about themselves, and lower the efficacy beliefs.  On the other hand, their positive feelings and good physical health can increase efficacy beliefs, or vice versa.    

Major Topic 2: (Chapter 2, p.46) Social transformation have a great influence throughout the course of human lifespan.  This chapter discusses some studies held on the life courses in relation to social change.  The studies show that younger children, especially boys were more strongly influenced by economic hardships, whereas the strong family relationship actually reduces the risk of such negative influence.  Self-efficacy is also necessary to make a right choice in a course of life.  A sense of personal control is also an important element in the rapidly changing society. 

Major Topic 3 (Chapter 5, p.149) Cross-cultural researches on self-efficacy explain how different social and institutional practice effect efficacy beliefs differently.  Each culture possesses distinctive values which affect how people feel about themselves, therefore how they perceive their efficacy beliefs is different among cultures.  Although self-efficacy beliefs are universal, people in the collective society seem to have more efficacy beliefs than people in individualistic societies. 

Major Topic 4 (Chapter 6, p.177) The research in this chapter shows that perceived self-efficacy, employment and partnerships play the important role in overcoming the migration stress on cognitive, psychological and physical well-being. 

Major Topic 5 (Chapter 7, p.202 & Chapter 8, p.232) The research in this chapter reviews that the efficacy beliefs is the key self-regulatory process in developing the successful academic skills.  Students with high self-efficacy are more likely to carry on their academic challenge and achieve higher success than those with low self-efficacy.  The stronger the efficacy beliefs become for a given profession, the higher the interest in that occupation, whereas weak self-efficacy for career making leads to anxiety.  

Major Topic 6 (Chapter 9, p.259) Health-risk behaviors, such as smoking and drinking alcohol, are often attractive and persistent.  The studies have shown that perceived self-efficacy has the most effect on decision-making process of changing risk behaviors into health behavior as well as the initiation and maintenance of the healthy behaviors. 

Theses topics are all related and are based on the researches of self-efficacy.  Self-efficacy is not my best interest in psychology, but I think this book introduced me the concept of self-control and behavior differences among people.  This book contains various relevant researches which have been done to access how the efficacy beliefs affect self-control in changing societies.  I, therefore, feel that this book may interest other researchers whose studies are focus on the similar topic.  General readers of psychological books, however, may look for confirmation that what they are feeling or doing is normal.  They may seek problem-solving strategies that can be used for self-improvement or may search for coping strategies to help them adjust to changing circumstances in their lives.  Since there are not many specific strategies of how to increase self-efficacy beliefs introduced in this book, I believe that the content of this book does not help those who are searching for the ways of self-improvement. 

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2.      The Book's Importance:

Although American culture continues to emphasize the potential for individual control and development, the studies of psychology imply that there are what we can control and we cannot control.  It would be wonderful if we could control all our behaviors.  We would avoid over-eating, alcoholism, all bad habits.  We'd have good health, excellent habits, and a successful life.  The truth is that we can't control all our behaviors.  We are all a little out of control.  Some of us are seriously out of control.  For example, some are ruining our lives or killing ourselves with food, drugs, alcohol, cigarettes, etc.  Some are blowing off our school work or our jobs.  Some can't get or hold a job, or hold on to love, or properly care for our children, or manage a home and pay our debts.  There is an enormous difference between the people who are out of control and those in control.  Therefore, it is important to understand the causes of behavior and how to change it.  We could all gain better control.

Self-efficacy has been researched in areas of athletics, information media, social and political change, psychology, education and so forth.  In psychology, self-efficacy has been the focus of studies on clinical problems such as phobias, depression, social skills, assertiveness, smoking behavior, and moral development.  The studies of self-efficacy play an important role in the field of psychology because of this.  In general, researchers have implied that self-efficacy beliefs and behavior changes and outcomes are highly correlated and that self-efficacy is an excellent predictor of behavior.  For instance, self-efficacy predict intention and health habits in different domains of health functioning.  The intention to engage in a certain health behavior (e.g. healthy-eating) and the actual behavior itself (e.g. buying healthy foods) are positively associated with beliefs in one’s personal efficacy.  Therefore, in my opinion, the wisdom regarding self-efficacy is definitely beneficial as psychologists or counselors in order to help their clients with their problem behaviors. 

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3.      The Book's Structure:

This book contains contents, preface, contributors, ten chapters, name index, and subject index.  All chapters are constructed with introduction, research reports, tables, diagrams, conclusion and references.  Name index of the researchers and subject index are located in the last portion of this book.  The subject index is short and easy to use.  Each chapter is 30–40 pages and 5-8 pages of references.  The layout is simple, basic, and understandable throughout the book.  I think that the diagrams and tables in each chapter are helpful to organize the concept of the research reports.  The titles of chanters are self-explanatory and clearly reflect the content.  The size of the print is just fine. 

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4.      Critique of the Book:

To be honest, I did not enjoy this book, because the content was mostly about the researches on the various dimensions of self-efficacy, which I have had a difficult time to operationally define.  It took me some time and effort to read and understand the content of this book.  The quotations I think worthwhile are the followings. 

The most effective way of creating a strong sense of efficacy is through mastery experiences…The second influential way of creating and strengthening efficacy beliefs is through the vicarious experiences provided by models…social persuasion is a third way of strengthening people’s beliefs that they have what it takes to succeed…people also rely party on their physiological and emotional states in judging their capabilities” (pp.3-4).  

This quotation explains the source of efficacy beliefs, which gives us a clue of how to strengten our efficacy beliefs.  The most portion of the book talks about the researches and does not educate the readers how to develop positive attitude in our lives.  What I learned from this book is the roles of self-efficacy in our lives.  Efficacy beliefs influence decision-making process, intension, academic and career choice, family and peer relationship, and so on.  Individuals who are characterized by high efficacy beliefs tend to make positive decision, and possess the ability to cope with stressful situation.  As a result, they acquire more challenging opportunities and gain the wisdom of their lives.  Moreover, self-efficacy is universal among all societies.  Each culture put distinct value on efficacy beliefs.  For instance, collectivist cultures had a higher self efficacy than those from individualistic culture. 

The related links:

Albert Bandura & Self-efficacy
Self Efficacy Research
General Perceived Self-Efficacy
Self Efficacy and Addictions

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5.      Additional Observations:

We face many changes throughout our lives.  The changes could be internal or external..  Looking back, my biggest change in my life was moving away from my home county to Hawaii all alone when I was 20 years old.  I was born and raised in Japan.  I had a fortunate and comfortable life in Japan.  After graduating college in Tokyo, I was desperate to find a new objective of my life.  That had to be something exciting and meaningful.  This was the reason why I came to Hawaii.  Continuing my education in another country seemed to satisfy my aspiration at that time.  Moving to another country alone was pretty exciting, yet was challenging for me.  I have faced many conflicts due to the cultural and language differences.  

Some people would actually experience culture-shock, home-sick, depression while living in an unfamiliar place.  The other would be able to feel at home right away.  In my case, I did not experience any negative feelings.  Instead, I came to realize how much I have been supported by my family and friends throughout my life.  I think I was able to grow stronger through difficulties that I faced by being alone.  Instead of being influenced by the fact that I am a minority in this society, I was able to become a person with my own identity.  Although I am not in perfect control of my life, whenever I encounter challenges in my life, I try to take them as my opportunity to become a well-rounded person in society.  Perhaps, my efficacy beliefs may have some to do with my current life situation.  But most importantly I am what I am today because of the support I have received from people around me. 

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