Chapter 9: The Speed Ethos


Instructions for this Report

 
General Information Rothe's Perspectives Conclusion

 
 
 
General Information

 

As an ethos of modernity, speed is used to identify, arrange, and categorize objects, persons, and events. Speed has become a
"symbolic universe" that makes human experiences meaningful and interpretable in an electronic age.

    In the new age, technology designed for speed and efficiency has become a central form in life. An example of how people's
production of speed and technology in social life has come to have its own significance is the telephone. While I am enjoying a
visit from a friend the telephone rings. I will likely decide in favor of the telephone, leaving a colleague sitting unattended. A
friend has been subordinated for the technical promise of the telephone, a taken-for-granted device in people's lives that affects
their styles of interaction, and traditional concepts of distance, time, and access to talk.

    In the workplace, time is rapidly taking on the economic meaning of a valued commodity. IBM features the fastest computers,
American Express claims that it has the fastest turnaround time for credit card acquisitions, and Japan advertises its Bullet trains
as the fastest ground transportation in the world at 500 km/h. These signs provide a measure of possibilities, a cultural
coherence that is immersed in the technological form.

    Mass cultural events, movies, and even the Olympic Games promote speed that is available, positive, thrilling and rewarding.
Restaurants like McDonald's are a modern phenomenon concerned with social speed. Because people are busy, they often
hesitate to take the time to sit down and enjoy their meal. Walking speeds in modern cities are becoming faster. The higher the
rate of fast services in an urban sector the faster the walking speed of pedestrians.  People like to do as many things as possible at a high pace. This helps promote further advances in technological designs for
even greater speed.

    It is premature to predict or suggest that speed is the singular factor causing accidents. Thygerson (1977) concluded that over
50 percent of crashes occur within a twenty mile radius of the home at speeds under thirty mph. According to the British
Columbia Ministry of Solicitor General official statistics, of all accidents where human factors were the major contributing
factor, less than 10 percent were the result of "driving at an unsafe speed."

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Rothe's Perspectives

Rothe provides several perspectives to set speed limits:

    For optimal speed one must find the point where the value of lost time and convenience is balanced by the value of lives saved.
From an engineering perspective, the safety effect of speed limits is largely unknown. Engineers say that a "design speed is often
set as the 85th percentile observed speed" unless set otherwise by legislation.  Design speed is defined as speed at which on a day with good weather and low traffic density, when driving conditions are governed solely by the geometric conditions of the road, a driver with average driving technique is able to drive safely without losing control.  There are two categories for the design speed: One is the highest consistent speed that can be maintained on a highway section in conventional conditions of safety and comfort. The second category includes minimum "offered" speed at tricky driving locations such as curves, under normal conditions of safety and comfort. On straightaways, speeds may be higher.  Planners select a normative limit (usually 30 MPH or 50 km/h) and control higher speed roadways with stop signs, yield signs, and/or traffic signals. By employing this strategy they obtain a conformity in driving, which they feel increases safety. For "mean speed approach," maximum posted speed limits are usually selected on the higher limit of the pace.Under cost-benefit analysis, speed limits are set to minimize overall transportation costs.

    High crash involvement rates are found for "very low" and "very high" speed drivers. Minimum involvement rates occur at
average speed. The accident rate is about the same whether the average speed is 55, 60, or 65 or possibly even higher as long
as traffic maintains a relatively uniform pace.
    Speed variance refers to the distribution of speeds on a certain road in a given area, or the number of drivers traveling faster or
slower than the average speed.

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Conclusion

    In conclusion, Rothe says that drivers have learned to speed as a normal social behavior despite the threat of sanctions being
held over them. In other words, speeding is a social norm.
    From this chapter, we have seen that speeding does not necessarily cause crashes. Decreasing the speed limit is not the main
solution for traffic accidents. We should concern more with alertness and caring in order to increase the traffic safety.

Beyond Traffic Safety by J. Peter Rothe (New Brunswick, N.J.: Transaction Publishers, 1994).

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