TABLE 6
COMPOSITE MEANS FOR FACE VALIDITY CONCEPTS ON THE SHORT FORM
CROSS-CULTURAL SEMANTIC (SD) AND GRAPHIC (GD) DIFFERENTIALS
CONCEPT
SD
GD
E P
A
I II
III
American-English
| 2. Progress |
1.9 |
1.9 |
1.1 |
1.4 |
0.8 |
1.2 |
| 8. Anger |
-1.6 |
0.6 |
0.5 |
-1.9 |
0.9 |
0.7 |
| 10. Crime |
-2.3 |
0.8 |
-0.1 |
-1.6 |
1.0 |
0.4 |
| 22. Freedom |
2.4 |
2.3 |
0.4 |
1.1 |
-0.3 |
1.1 |
| 24. Success |
2.4 |
1.9 |
0.5 |
2.1 |
0.2 |
1.4 |
| 28. Defeat |
-1.7 |
0.0 |
-.05 |
-1.9 |
-0.1 |
-1.1 |
| 29. Cloud |
0.9 |
1.2 |
-0.4 |
0.0 |
-1.3 |
0.3 |
| 30. Policeman |
0.9 |
1.2 |
0.4 |
0.5 |
0.3 |
0.0 |
| 31.Wind |
-0.1 |
1.4 |
1.2 |
-0.7 |
-1.0 |
0.8 |
| 33. Laughter |
2.3 |
1.7 |
1.6 |
-0.5 |
-0.6 |
1.1 |
| 34. Smoke |
-1.7 |
0.5 |
-1.2 |
-1.0 |
-1.2 |
0.4 |
| 39. Truth |
2.0 |
2.3 |
0.4 |
2.0 |
0.5 |
0.8 |
| 47. Snake |
-1.2 |
0.8 |
-0.4 |
-0.9 |
-1.4 |
0.7 |
Delhi/Hindi
| 2. Progress |
2.5 |
1.6 |
-0.2 |
1.8 |
0.8 |
1.6 |
| 8. Anger |
-1.9 |
0.9 |
-0.8 |
-1.2 |
0.2 |
0.5 |
| 10. Crime |
-2.1 |
0.3 |
-0.5 |
-1.4 |
0.5 |
0.4 |
| 22. Freedom |
2.2 |
1.7 |
-0.1 |
-0.2 |
0.1 |
0.4 |
| 24. Success |
2.2 |
1.3 |
-0.2 |
0.1 |
0.2 |
0.5 |
| 28. Defeat |
-1.6 |
-0.8 |
-0.3 |
-0.7 |
-0.4 |
-0.2 |
| 29. Cloud |
2.0 |
0.4 |
0.6 |
-0.7 |
-0.6 |
0.7 |
| 30. Policeman |
-0.2 |
0.6 |
-0.6 |
-0.1 |
0.4 |
1.0 |
| 31.Wind |
1.6 |
0.1 |
1.0 |
-0.7 |
-0.4 |
1.3 |
| 33. Laughter |
2.0 |
-0.3 |
0.5 |
.0. |
-0.2 |
0.6 |
| 34. Smoke |
-2.2 |
.0. |
0.2 |
-1.4 |
-1.1 |
1.2 |
| 39. Truth |
1.9 |
1.5 |
0.1 |
1.8 |
0.4 |
0.2 |
| 47. Snake |
-1.8 |
1.8 |
0.3 |
-1.2 |
-0.9 |
0.4 |
Finland/Finnish
| 2. Progress |
2.0 |
0.7 |
0.6 |
1.0 |
0.7 |
1.2 |
| 8. Anger |
-2.1 |
1.6 |
-0.7 |
-1.5 |
1.1 |
0.4 |
| 10. Crime |
-2.2 |
1.6 |
-0.3 |
-1.5 |
1.0 |
0.3 |
| 22. Freedom |
2.6 |
-0.1 |
1.9 |
1.6 |
-0.9 |
1.5 |
| 24. Success |
2.2 |
0.2 |
1.1 |
1.8 |
-0.1 |
1.1 |
| 28. Defeat |
-2.6 |
1.5 |
-2.0 |
-2.3 |
0.4 |
-0.7 |
| 29. Cloud |
-0.5 |
-0.4 |
0.6 |
0.3 |
-1.7 |
-0.1 |
| 30. Policeman |
-0.1 |
1.8 |
-0.1 |
0.4 |
1.1 |
0.2 |
| 31.Wind |
0.5 |
0.1 |
1.9 |
-0.3 |
-0.7 |
0.8 |
| 33. Laughter |
1.8 |
0.2 |
1.6 |
-0.1 |
-1.1 |
0.7 |
| 34. Smoke |
-1.0 |
-0.6 |
1.0 |
-0.7 |
-1.0 |
0.6 |
| 39. Truth |
1.2 |
1.2 |
-0.1 |
1.5 |
0.8 |
0.6 |
| 47. Snake |
-1.7 |
0.2 |
1.8 |
-1.3 |
-1.4 |
0.3 |
Germany/German
| 2. Progress |
1.9 |
1.6 |
1.5 |
0.7 |
1.3 |
1.3 |
| 8. Anger |
-2.4 |
1.4 |
1.5 |
1.5 |
-1.8 |
1.3 |
| 10. Crime |
-2.6 |
1.9 |
1.4 |
-1.9 |
0.4 |
0.3 |
| 22. Freedom |
2.3 |
1.5 |
0.3 |
0.5 |
-0.5 |
0.8 |
| 24. Success |
2.1 |
1.3 |
0.3 |
1.7 |
0.7 |
1.1 |
| 28. Defeat |
-2.4 |
0.6 |
0.4 |
-2.1 |
-0.3 |
-0.8 |
| 29. Cloud |
1.2 |
0.0 |
-1.5 |
0.4 |
-1.9 |
0.3 |
| 30. Policeman |
-0.6 |
1.2 |
0.3 |
0.8 |
1.6 |
0.1 |
| 31.Wind |
1.2 |
0.4 |
1.6 |
-0.7 |
-1.4 |
0.9 |
| 33. Laughter |
2.0 |
0.4 |
1.6 |
0.3 |
-1.6 |
0.8 |
| 34. Smoke |
-0.1 |
-0.6 |
-0.9 |
-0.6 |
.1.4 |
1.0 |
| 39. Truth |
1.6 |
1.4 |
-1.1 |
1.7 |
0.3 |
0.0 |
| 47. Snake |
-1.6 |
0.4 |
1.2 |
0.0 |
-1.7 |
0.8 |
Japan/Japanese
| 2. Progress |
1.9 |
1.4 |
0.1 |
1.4 |
0.6 |
1.5 |
| 8. Anger |
-1.2 |
1.1 |
0.3 |
-1.6 |
1.4 |
0.7 |
| 10. Crime |
-2.2 |
0.5 |
0.1 |
-1.6 |
1.1 |
0.3 |
| 22. Freedom |
2.2 |
1.0 |
0.7 |
0.6 |
-1.3 |
1.3 |
| 24. Success |
2.4 |
1.6 |
0.5 |
1.9 |
0.2 |
0.9 |
| 28. Defeat |
-2.4 |
0.1 |
-1.3 |
-2.2 |
-0.1 |
-0.3 |
| 29. Cloud |
0.8 |
0.0 |
0.0 |
0.2 |
-1.7 |
0.7 |
| 30. Policeman |
0.1 |
1.1 |
-0.7 |
0.3 |
1.2 |
0.4 |
| 31.Wind |
0.9 |
0.6 |
1.0 |
-0.5 |
-0.9 |
1.2 |
| 33. Laughter |
1.6 |
0.5 |
1.8 |
-0.5 |
-1.4 |
1.3 |
| 34. Smoke |
-1.3 |
-0.2 |
0.2 |
-0.5 |
-1.2 |
1.2 |
| 39. Truth |
1.6 |
1.5 |
-1.0 |
1.4 |
0.8 |
0.2 |
| 47. Snake |
-1.5 |
0.1 |
0.3 |
-0.4 |
-1.3 |
0.2 |