Introductory Notes to Ethnosemantics
PSYCH 705R - PSYCHOLINGUISTICS, SPRING 1976

Dr Leon James
Department of Psychology, University of Hawaii

 


1.    Human Decisions are accomplished through arguments that project upon a "mental screen" (see WITNESSING; AWARENESS; CONSCIOUSNESS) various standardized representations (viz. dramatic retired imaginings) about one's surrounds (see STANDARDIZED IMAGININGS Blue).

2.     Examples of such standardized representations include items of ordinary occurence on the daily round whose indexing format have been conventionalized and stylized according to the cataloguing practices extant in a particular social locale or setting; thus: timetables, menus, indices, outlines, blueprints, notation systems, and so on. (In ES, the term GLOSSARY is used to refer to the category implied here in and so on.) Since GLOSSARIES are schematic representations of arguments, their construction is a central task of ES. Glossaries are schematic outlines that reconstruct the arguments that justify particular cataloguing practices. Hence, the construction of a GLOSSARY depends on one's knowledge or understanding of a particular social zone and topic domain. Techniques of empirical investigation in ES have been invented. (and one being invented continuously in research on the matter) which allows the mechanical processing of one's knowledge through predefined algonthmic procedures (e.g. the triangular method of topic fragmentation which yields the ESPROBES; and the dialectic charts called PURE COLOR WISDOM which is based on a color -coding scheme representing natural conceptual derivations of the words we are familiar with and out of which our ordinary pragmatic knowledge is built).

     Thus, ES is a field of study whose purpose is the construction of GLOSSARIES that outline, in a schematic and explicit format, the argument that Justifies particular cataloguing practices in a social setting.

3. The term "CATALOGUING PRACTICES" refers to the organized social activity of record keeping in the broadest possible sense of that notion. Examples on the ordinary daily round include: biographical information as represented in various channels (institutional files, diaries, autobiographical accounts, narrative reports, etc.) and historicalizing records (such as official designations and declarations preserved as
printed records, minutes kept at meetings, reportage, etc.). Thus, the construction of glossaries is essentially an empirical task of reconstructing the cataloguing practices of a community. Methods and procedures have been devised in ES, and continue to evolve through research; these are methods of investigation that allow the systematic transformationof raw data (obtained as samples of record keeping practices) into a
notation system that functions analogously to "statistical manipulation of observed scores" in psychological experiments
.  In the notation system called ES (see Jakobovits and Gordon, 1975----"NES,") the transformation of raw data obtained from record keeping practices is accomplished through the mathematics of spaces and surfaces (topology; geometry). Other systems are being developed through research on discourse analysis, semantics,ethnographic investigations, epistemology, mathematics, logic, computer indexing programs, symbology, zoosemiotics, experimental work on patternings in nature (as in experimental psychology, genetics, particle physics) and various widely successful methods of screening mechanisms (e.g. centrifugal separators of liquids; staining of specimens for microscope inspection; aerial photography of geophysical strata deposits; cellular and synthetic weavings for cloth and membrane tissue; and so on.)

4.   The pragmatic features of ES investigations can be broadly listed as follows:
(i) getting involved in the construction of glossaries
affords practice in the explicit rendition of one's knowledge and focuses on understanding through holistic integration of an area of concern; this process facilitates both learning and teaching since it provides the individual with generalized skills of systematic representations (accounts, theories, models, outlines, programs, plannings these are some examples of applications);
(ii) getting involved in the basic nature of record keeping devices used by organized communities is informative about the mechanisms of cultural assimilation that are operative in a locale, hence also, in one's own; this is illuminating as it throws light upon one's own personal record keeping practices (selective memory, historical reifications, abstracted ego identities, standardized imaginings and dramatic reconstructions, secrets, collusions, topicalization and story telling legends, autobiographical keeping track of one's growth or change, etc.: these are some specific issues of study in ES concerning the glossary entry of "INDIVIDUAL BIOGRAPHY" and its implications).
(iii) the investigation of methods of indexing cataloguing practices is meta-communicational and epistemological and involves the annotation of textual materials (e.g. how to transform an autobiographical account into a formal topological expression so that its significance as a record keeping device can be explicitly demonstrated); skills in the annotation of text is a basic requirement of rational discourse and allows us to discuss, argue, topicalize, and represent human experience. 

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